If you are spending more time in Ads Manager than in your creative studio, you are losing. In 2026, the Facebook/TikTok algorithms are essentially perfect at targeting. The "Targeting" is no longer done in the settings; it is done in the Creative.
Broad Targeting + Specific Creative
The strategy for scaling past €50k/month is counter-intuitive: Go Broad. Remove your interest stacks. Let the AI find the buyers.
But you must feed it creative that "calls out" your specific audience. If you want to sell to golfers, don't target "Golf" interest. Make a video that starts with "Stop slicing your drive." The creative is the filter.
The Volume Game
You cannot scale on 2 ads. You need a testing velocity of 5-10 new creative concepts per week. This doesn't mean expensive shoots; it means iterating on hooks, angles, and formats rapidly to fight ad fatigue.