User Generated Content (UGC) is the biggest buzzword in marketing, but for luxury brands, it's dangerous. Shaky, badly-lit iPhone videos cheapen your brand equity. But polished studio ads feel cold. The solution? "Polished UGC".
The "Polished UGC" Framework
You want the authenticity of a creator, but the aesthetic of a campaign. How to achieve it:
- Curated Creators, Not Influencers: Don't hire people with big followings. Hire people with beautiful homes and good taste. You are buying their aesthetic, not their audience.
- The Brief is Key: Do not let them freestyle. Give them a moodboard. Specify "Golden Hour lighting only". Forbidden messy backgrounds.
- Edit In-House: Take their raw footage and add your brand fonts, your color grading, and your pacing.
The result is content that feels native to the feed but premium enough to represent a high-ticket brand.