Meta or TikTok can change their algorithm overnight and destroy your business. Email is the only channel where you have a guaranteed line of communication to your audience. But "Sales" emails are getting ignored.
From "Promo" to "Publication"
The brands winning in 2026 treat their newsletter like a magazine. It's not just "Buy this Shirt". It's an article on "How to Style Linen for a Tuscan Wedding" that happens to feature your shirt.
When you provide value (entertainment, education, curation) in the inbox, open rates skyrocket. And when you finally do send a sales email, the trust battery is fully charged.