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Google Ads

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Google Ads Agency Ireland
PPC & Search Marketing

Be there when they search. We structure campaigns across Search, YouTube, Display, and Shopping to capture intent and scale with precision.

The Blueprint

Google Ads
Execution System

A rigorous, scientific approach to capturing intent and scaling profitability.

Keyword &Intent Mapping

We don't just bid on keywords; we capture intent. By structuring accounts around high-value search terms and excluding wastage, we ensure every penny drives qualified traffic.

Granular keyword segmentation
Negative keyword moats
Competitor conquesting
Search term mining

Intent Mapping

Smart Bidding &Architecture

We leverage Google's AI with guardrails. Using portfolio bid strategies and clean account structures to feed the algorithm the right data for maximum ROAS.

Alpha/Beta campaign structure
tROAS & tCPA optimization
Audience signal layering
Budget efficiency mapping

Bid Strategy

ResponsiveCreative Suite

Google Ads is now a creative game. We build high-relevance Responsive Search Ads (RSAs) and image extensions that improve Ad Rank and lower CPCs.

Copywriting that converts
RSA asset pinning strategy
Image extension design
Ad strength optimization

Creative Assets

Shopping &Performance Max

For E-com, the feed is the foundation. We optimize product data titles, images, and attributes to dominate Shopping tabs and PMax placements.

Feed title optimization
Asset group segmentation
Merchant Center health
Video asset production

Shopping Feed

Conversion &Landing Pages

Traffic is useless without conversion. We align post-click experiences with ad promise, optimizing Quality Score and conversion rates simultaneously.

Landing page A/B testing
Message match alignment
GA4 conversion tracking
Profitability reporting

CRO Data

Launch &Scale Protocol

We systematically test, validate, and scale. Winners get budget, losers get cut. A ruthless process to grow your account month over month.

Horizontal & vertical scaling
Impression share analysis
Cross-channel attribution
Monthly growth mapping

Scale Logic

Trusted by World-Class Brands

Ready to scale profitably?

Book a discovery call to see if we're the right fit.

Book Discovery Call